Indonesia is a Premium Stage
Population of 270 million, fast-growing middle class, highest social media penetration in the world — Indonesia is a very serious market for global brands. When entering this market, smart brands know: first impressions need truly memorable moments.
That's why more and more global brands are choosing drone shows as the centerpiece for their launches in Indonesia. It's not about gimmicks — it's about sending a strong signal to the market that this brand is serious, its ambitions are big, and they're not messing around.
Case Study: Geely Indonesia
Geely is a Chinese automotive manufacturer that has entered Indonesia with the ambition to become a major player in 5 years. Their launch brief for iDRONE was very clear: 500 drones, Geely EX5 silhouettes, in the center of Jakarta, watched by hundreds of media and distributors.
Why a drone show and not a regular grand launch with stages and confetti? Because Geely needs a differentiator. In a market that is already full of conventional automotive launches, a drone show showing the silhouette of a car in the sky is something that is guaranteed to go viral, guaranteed to be covered by automotive and general media, and guaranteed to be remembered.
The result: organic media coverage worth tens of times the cost of the show. Viral video on social media reproduced by Indonesian automotive accounts with a total of millions of views. Geely's brand positioning in the minds of Indonesian consumers: technology-forward, ambitious, different.
Drone Show as Content Machine
This is an insight that is often underestimated: drone shows produce content. Hundreds of viewers filmed from multiple angles — footage uploaded organically to TikTok, Instagram, and X. Brands received thousands of user-generated content in one night.
For TikTok × Tokopedia 12.12, organic videos from Blok M Square viewers that appear on FYP TikTok generate awareness that no amount of digital advertising can buy. Ironically, content about TikTok goes viral on TikTok — a perfect full-circle.
Measurable ROI
Data-oriented brands often ask: what is the ROI? We help with the breakdown. The media value of organic coverage (online media, social media, broadcast) is on average 5-15x the cost of the show itself. This does not include the long-tail value of brand awareness embedded in the direct audience.
Plus: a CEO or brand leader who can tell the story 'we launched our product with 500 drones' has a strong narrative to convey to regional and global stakeholders.
When is a Drone Show Right for a Product Launch?
Drone shows are appropriate if: the product or brand needs a high-impact first impression, the launch is carried out at an open event that can be witnessed by many people, there is ambition for viral social media content, and the brand positioning is 'premium, innovative, different'. Drone shows may not be appropriate for: soft launches in closed B2B environments, or if your brand positioning is actually 'simple and organic'.
Discuss your brief with us — we'll be honest about whether a drone show is the best choice for your communications goals, or whether another format is more appropriate.
