Every Brief is a New Formation
After 50+ shows, we at iDRONE can recognize patterns: there are formations that are almost always on the client's wish list. Not because clients lack imagination โ but because these formations have proven to be visually and emotionally powerful. Here are the seven we make most often.
1. Brand or Company Logo
The most frequently requested. Seeing your own logo flying through the sky is something that can't be compared to any other medium. For Geely, the logo appeared right when their first car was unveiled. For TikTok ร Tokopedia, the two logos alternate in one show. Key: the logo must have a strong silhouette โ the simpler it is, the sharper it will look at 60 meters.
2. Text and Narrative
'FROM INDONESIA TO THE WORLD', 'HAPPY NEW YEAR 2025', the name of the couple in the sky โ text is the formation that most directly communicates. We usually recommend a maximum of 3 words per formation for optimal readability from a distance.
3. Countdown Timer
Extraordinarily effective as a show opener or closer. The number 10 dropped to 1, then exploded into confetti. A simple formula but always successful in building tension and releasing emotions in the mass audience.
4. Geographic Map or Silhouette
Maps of Indonesia, city silhouettes, or island outlines are formations that are very resonant at patriotic or governance events. For TMII 50 Years, the map of Indonesia was the first formation of the show โ a moment that immediately received a standing ovation.
5. Animation Characters and Mascots
Brands with mascots have an advantage that many have yet to exploit. Imagine your brand mascot flying and moving in the sky. For festival events like Scream or Dance, horror characters moving in the sky create an atmosphere that cannot be created with lights or projections.
6. Product Silhouette
Unveiling a new product? There's nothing more dramatic than the silhouette of your product forming slowly in the sky. We once did a silhouette of a Geely EX5, and the effect โ on viewers who knew the car and were surprised to see it in the air โ was one of the most powerful reactions we've ever captured on video.
7. Natural Effects: Stars, Galaxies, Aurora
For weddings and romantic events, falling star formations or rotating galaxies are options that almost never fail to touch the heart. Not because the technique is the most complex, but because humans instinctively respond to the starry sky with deep emotions.
Our Team's Favorite Formation?
Honestly? What we love most is when clients bring ideas that have never existed before โ new combinations that push us to think outside the parameters. Each unique brief makes us better. So don't be afraid to come up with 'crazy' ideas โ that's exactly what we most welcome.







